Monday, January 27, 2014

6 SEO Predictions for 2014

For those that thought that the digital marketing landscape would see dramatic change in 2013, the year didn't disappoint. Last year I made 6 predictions, and it is time for me to give it another shot. But first, let's see how I did last year!

Scoring My 2013 Predictions:


  1. We'll get confirmation that steering anchor text in links you get is bad. Score a full point for this one. Google now discusses this in their Webmaster Guidelines
  2. The relevance of a linking page will carry increasing weight. Well, no proof of this one. I maintain it is true, and that belief certainly is impacting the content marketing work we do with our clients. I will take a half point here.
  3. People will finally accept that +1's aren't treated by Google like a link. I think the proof of this one is available, but there are still more people who believe that +1's are a ranking factor than not. With some reluctance, I will take a half point for this one, too.
  4. Rel=author will become a ranking signal. Another area that people debate heartily. Many will say that I should take a full point here. However, I will take a zero instead, because I don't think it has become a ranking signal. For people who think I gave myself too much credit on #2 or #3, we can call it even, OK?
  5. Google+ will begin to show some of its true influence in search results. Definitely happening. I take a full point here.
  6. The industry will start to talk about the role of landing page optimization in SEO. People have been talking about bounce rate for some time, but that isn't what I mean here. I was talking about real management of the customer experience. Well that has in fact begun to happen. The driving factors for this one will be Semantic Search and Hummingbird. However, not as broadly as I had thought it would, so half a point.

Read more : http://searchenginewatch.com/article/2325063/6-SEO-Predictions-for-2014

Author Bio :

Mr. Peter Doguly is an energetic and enthusiastic digital marketer who loves to write about seo,sem and clone scripts like kickstarter clone, thumbtack clone, etc... 
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