10 New Media Trends Shaping the Lives of Modern Consumers
The newClickZ Liveconference series kicked off in New York this morning with a keynote from Randi Zuckerberg, chief executive of Zuckerberg Media and former director of market development for Facebook. The best way to reach an audience is through a good, quick laugh and Zuckerberg didn't disappoint during her introduction.
"I graduated from Harvard," she mused. "The only reason I say that is I have another sibling who didn't graduate."
Before diving into her 10 new media trends that are shaping the modern consumer, Zuckerberg took some time to reflect on her past days at Facebook. She explained that part of Facebook's success was from their strategy to take a slow, selective user base, instead of rolling out to the world at large. Facebook chose to wait until a community asked for it, so they knew it would be a success with that target group.
Before it was a buzzword, Facebook was crowdsourcing, getting input from their users in an effort to know what was needed. And by tapping into the talents of their user base, they translated Facebook into Spanish and French within 48 hours. During the Arab spring, it was translated into Farsi in 24 hours.
Zuckerberg also stressed Facebook's compulsion to put company culture in place immediately. Monthly Hackathons helped Facebook keep a cool, hacking culture in place so people would stay, even when the company grew to thousands of people. The all-night-long coding sessions helped change Zuckerberg's life through the creation of products like live comments during CNN election coverage and Facebook TV.