Bridging the Gap: A Recipe for Enterprise SEO Success in 2014

At its core, the job of the SEO entails bridging the gap between the technical needs of search engine bots and the human needs for information, products or services – all for the purpose of increasing an organization's revenue. Whether that revenue is gained from products sold, leads captured, or page views earned, SEO professionals must justify the existence of their role through metrics while using these metrics to continually optimize the performance of keywords and landing pages against revenue.

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