Secrets to Lasting Success as an Entrepreneur

Successful people will often tell you that luck and hard work got them where they are. But under the surface, there's much more going on. People who rise to top of their fields have a lot in common. Learning what sets them apart can help you find lasting success in your own business.

Jeff Brown, a Harvard Medical School faculty psychologist and co-author of The Winner's Brain (DaCapo, 2010), studies highly successful people, looking at their brain activity and life stories for clues to what makes them unique.

Turns out, they think differently than those whose success peters out or never comes to pass. "People who are successful have learned to optimize their brains," Brown says.

He's uncovered strategies, which he calls "brain power tools," that successful people use to achieve their goals. Each tool is a way of thinking that affects your choices and actions as you work toward a goal. Taken together, they help you find opportunities, build mastery, work through failures and surpass the status quo.

Consider Brown's five keys to lasting success as outlined below. Give these tactics a try to reach your goals time and time again.

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