6 Tips From Kickstarter on How to Run a Successful Crowdfunding Campaign

Kickstarter is an invaluable resource for those looking to turn their idea into reality, but launching a campaign on the platform can be a fraught exercise. Success requires more than just enthusiasm and an awesome product; unless you have a clear strategy for raising money on the platform, you'll likely miss your goal and walk away with nothing but raw nerves.

Luckily, you don't have to create a campaign in the dark: There are plenty of comprehensive guides and tip sheets outlining effective crowdfunding techniques, and now, Kickstarter is offering up advice of its own.

On the heels of its new relaxed rules for raising money on the platform, Kickstarter has published a "Creator Handbook," which it describes as a "one-stop guide to designing a solid Kickstarter project, presenting it effectively, finding backers, and delivering on your plans."

"We’ve talked to countless creators about what they learned from their campaigns, what it’s like to run one, and the best ways to help a project succeed," Kickstarter said in a blog post introducing the Handbook. "It all adds up to a mountain of collected knowledge about how to make an idea thrive."

And so, without further ado, here is a roundup of useful tips and best practices for creating a successful campaign, courtesy of Kickstarter. (You can read the full Creator Handbook here).

1. Keep your campaign under 30 days. While your funding round can last anywhere between one and 60 days, a longer campaign doesn't necessarily mean people are going to give more. In fact, statistically, projects lasting 30 days or fewer enjoy the highest success rates, according to Kickstarter: "Shorter projects set a tone of confidence and help motivate your backers to join the party."

Read more : http://www.entrepreneur.com/article/234707