Should Every Startup Do A Kickstarter Campaign?

Awhile ago, I was sitting beside the CEO of a red-hot startup that had recently launched a campaign on Kickstarter.

It seemed like an odd move given there seemed to be a lot of of interest from VCs, so I asked the CEO why use Kickstarter Clone. The answer was quick and simple: “good marketing”.

It caught me by surprise but now I can see why using Kickstarter make sense, even by startups who are within the radar of VCs.

In many ways, Kickstarter is a no-brainer. If a campaign works, it generates a lot of buzz and media coverage, as well as cheap capital.

If a Kickstarter doesn’t work, it’s still a good exercise because it forces a startup to develop a public narrative.

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