It seemed like an odd move given there seemed to be a lot of of interest from VCs, so I asked the CEO why use Kickstarter Clone. The answer was quick and simple: “good marketing”.
It caught me by surprise but now I can see why using Kickstarter make sense, even by startups who are within the radar of VCs.
In many ways, Kickstarter is a no-brainer. If a campaign works, it generates a lot of buzz and media coverage, as well as cheap capital.
If a Kickstarter doesn’t work, it’s still a good exercise because it forces a startup to develop a public narrative.
Read More : http://www.forbes.com/sites/markevans/2013/10/18/should-every-startup-do-a-kickstarter-campaign/