Google Search Results Add Details About Notable Websites

Google has announced a change that lets searchers find a little bit more information about the source of a link in the search results before they actually click through to it. This new feature intended to help searchers decide if a site contains the type of information or credibility they are looking for before clicking through to the landing page.

For example, here's what it looks like for Search Engine Watch:

Google made the change for sites that they feel are widely recognized as being a notable resource, whenever there is enough information to show the searcher or when they feel the content would be “handy” for the individual searcher.

The information Google displays is actually information coming from Google’s Knowledge Graph. Searchers can learn things such as anything known about the site’s ownership or creation date, awards it has won, and the type of site it is (e.g., if it is a wiki site or nonprofit organization).