Twitter To Start Including Promoted Accounts In Search Results

Twitter announced the launch of a new feature today giving Promoted Accounts a more prominent home by including them in search results. Promoted Accounts are an ad unit that allow you to give your tweets special placement in the timelines of users who follow you, as well as have your account show up in the “Who to Follow” list to be seen by users who don’t follow you.
Now another benefit of Promoted Accounts will be special placement in Twitter’s search results, similar to what Twitter has already been doing with Promoted Tweets. They also come with precise targeting options, you can target your Promoted Account to reach more people who are similar to your current followers, or you can target by demographics and interests.