5 Social Media Profile Optimization Tips for Brands

One of the easiest things you can do as a social media marketer is to optimize your social media profiles. It only takes a few minutes to improve a social media profile, and most of the optimizations can be implemented when you first create the account.

Here are five recommendations to help optimize your social media profiles.

1. Branded Cover Photos and Background Images

Every social network has different image dimensions for cover or background photos, but the reasoning for why we want we want our logo on the images is the same: branding. The cover image is usually the first thing a user sees when he or she becomes a fan of your page, and you want to give them a good impression of your brand.

On Facebook, adding a logo to your cover photo turns it into a giant brand billboard. If a fan "likes" the cover photo, it could show up as a story in a non-fan's feed.

Why not make the Facebook story a giant brand billboard? If you aren't adding branding to your cover photo or background images, you're missing out on a great opportunity.

Here's an example of great branding on a Facebook cover photo. It's simple and effective:

Read more : http://searchenginewatch.com/article/2326957/5-Social-Media-Profile-Optimization-Tips-for-Brands