Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

Ever wonder what marketing publications and content matters most to marketers? Newly released findings by social insights company Leadtail and DNN Corp. give a glimpse into the sought-after content within the marketing industry, plus much more in the “Social Insights Report: How Top Marketers at Mid-Size Companies Engage on Twitter.”

Leadtail and DNN examined the patterns and behaviors of marketers on Twitter in Q4 2013 with a focus on those who work at North American companies with 50 to 5,000 employees. Occupational titles included the CMO, VP of marketing, director of marketing, and more. The research set out to answer questions like:

  • Which social networks are these marketers active on?
  • What topics and people are they talking about?
  • Which media sources do these marketing professionals consume and share?
  • Which brands and people most influence marketing leaders at mid-size companies?
Of those studied, many of them lived in tech and marketing hot spots like San Francisco, New York, Boston, Chicago, and Los Angeles. 

The study looked at what other social networks marketers are on aside from Twitter; Instagram and YouTube came in at a tie at 45 percent: